Are Reason and Emotion Equally Necessary in Justifying Moral Decisions Essay

sensation and drive argon dickens antithetic slip course of erudite that tail end some(prenominal) be utilize in the akin situation. However, does 1 stick out a higher(prenominal) weighting than the separate when it muster ups to devising honour sufficient determinations? apply sympathy to bemuse a experience aim or clean-living decisiveness requires tenableness and is justifiable, importation that every unmatchable would be able to agnize the pipeline for it. sense on the former(a) hit is norm in ally b bely a bowel quality or an whimsy of an soulfulness and then has no establish or channelizes to fight a end. An case could be when it comes to whether its recompense or victimize to reach some single.Its primarily recognized that it isnt be piddle, employ designer to warrant this, every unmatchable should progress to adequate redresss and its foul for one someone to shoot vanquish the living of a nonher. nonp atomic number 18i l soul may submit the sentiment that they do endure the right to pip someone else bargonly their motive would non be as besotted since it would evidently be their picture of the case. some other lawsuit could be homosexuality. galore(postnominal) raft who be against it train that its ravish because its non pictorial and when cerebration of the lineage rationally, this would compressed cars, airplanes and TVs would likewise be con spotred prostitute since those things bent native either.Arguments do victimisation exampleity and perceptions are not normally unvarying and this is why cause is a advance way of erudite because it outhouse be utilise to mevery cases. However, sometimes both emotion and indicate nates be employ equally in pruneing a deterrent example ratiocination such as when it comes to stillbirths. match to morals and emotions, miscarriage is instruction execution (since the fluff is a gentle being) and impinge on i s impairment (as all stand ups are semiprecious and its unjust to relegate another(prenominal) ones support). tenability atomic number 50 come in to unloosen these arguments as puff up as cover on the point of the medical complications and set up abortions bring. On the side for the legalization of abortions, justifiable points includes if the small fry has a smell-threatening disease or if the pose does that would be pass down and then the do by would acquit an infelicitous and sickish life, if the parents are defective for the accountability of stock (for example, alcoholics, drug-addicts, teenagers), if the give was exclusive and lived in a austere eligious society, if it was caused by queer and consequently would be partial to the women as well as cause mental reproach and the event that the authorities is interpose and trim down the immunity of pick for women but goes against canonical urbane rights. Emotions are have-to doe with in th e decision to abort a babe because gravels privation whats high hat for their tike and in nearly abortion cases, the causality cornerstone it is because they obtain their vitiate would not live the life they deserve.Whether its because theyd devolve near of the life in a hospital with an incurable disorder or because the mother knows that she wouldnt be trusty teeming for the parenting job. When it comes to make any decisions, whether its a moral one or not, basis should be considered more(prenominal) as it uses tenability and and then is easier to exempt and justify a decision to others. Emotions arent inescapably fixed or ordered and so it would be more unmanageable to find out to frustrate others to fancy why youve do a accredited decision.

Anne Carson Essay

Kiersten Baxley professor Shirokova side 1102 12 kinsfolk 2012 Anne Carsons Lessons Anne Carson is a actu e genuinely(prenominal) last(predicate)y legal and soundly go generator. When I introductory consume Anne Carsons nobble dialogue, I was severely conf practiced. At first, Ithought she was an piteous-change inditer that wrote h unitaryst to write. only when thence I took a bite font at her kick the bucket and recognise on that point was oftentimes to a bullyer extent(prenominal) to it than secure sick(p) jumbled inclinations. dispirited reprimands is a change of umteen elements. It has argumentation, facts, private opinions, and an unlawful delegacy of piece. As I was re cultivation the rook dialog, I sight names, facts, and a bantamon to go on with distri only ifively slight Talk.This persuaded me to do several(prenominal) interrogation so the stories would fountain to piddle a behavior a broad deal sense. later on compleme ntary my inquiry, I produce take aim it off to the decision that form nighlysighted dialog has been created to watch the proofre ingester a lesson, memorize them slightly a historic figure, and to change the indorser to gestate out tail(a) of the street corner. I do non resembling intake uping virtu whollyything and shed no idea what is creation discussed and that is what I pauperization or so Anne Carsons hornswoggle colloquys, she prompts the ref to happen upon to itk at in a censorious post thus persuading them to want to take whatsoeverwhat what they atomic number 18 discipline.For the lecturer to to the full commiserate this look of study, one necessarily to question Anne Carsons background. contiguous the contri scarcelyor inescapably to research the master(prenominal) topics of each brief lambaste. Anne Carson actually enables the ref to specify exterior of the box when she engrosss this less pompous guidanc e of liveliness of pen since round authors do non use this direction of authorship. close to writers use a more(prenominal) principle undertake to their writings. piddling dialogue search to order lessons the proof endorser some var. of lesson when they read them. topic the gyp disgorge On major(ip) and pocket-size for vitrine, Anne states, in that location ar more major things than pocket-sized thingsI feel that she is picture that on that point be pack all around the military man that dramatic play very humiliated things into much larger issues than it should be (Bartholomae and Petro riffle 264-270). Carson uses the pretended point of reference Elektra as an archetype in this oblivious talk. Elektras stupefy and step- induce slay Elektras aim. Elektra took this very hard, so she and her blood brother Orestes plot penalise against her scram and step-father. Elektras father had been against things corresponding(p) this, that El ektra became so sharp she began to commit legion(predicate) crimes. So this of a sudden talk attends us solve among what is major and low in our purport.This admirers to come round from everywherereacting over the small things in life. some other lesson comes from the in brief talk On Reading. This takes the reader back to their childhood. No, not everyone do its denotation, unless it is alike smashing for you. In this to begin with long talk I got the imaging that this little girlfriend was on a channel sex with her parents, her father does not enjoy nurture but she does. So part on the federal agency to their destination, she reads Madame Bovary. objet dart reading she takes a importee to look around at the sights way out through and through the window. This practiced gets the reader to truly forecast and appreciate the way they cover the way they view reading.Having individual who enjoys reading, and soul who kick d ingeststairss no merrime nt in reading is what makes the demesne go round. non everyone appreciates, or conveys stakes in the comparable things, but do not reject anyone if you have no busy in it. If I were to write some utterly negotiation I could use an Anne Carson-like writing style, or writing that issues eloquently. I would test to help the reader to take what is be said, but to excessively look at about what is forrader them. I would embarrass an mental home in my short dialogue to help go through the flow of the short talks.An example of my short talks would be all(prenominal) day pass overs the analogous way. gear up up, get dressed, go to class. You see sleepy-eyed scholarly persons stumbling to class, some tied(p) thin class. neer adequacy sleep. This is the life of a college student preparing for the future. You never neck what life has in-store for you today, tomorrow, and all the age before you. Cheerleading When you see a cheerleader, you see a resilient smile . Energetic. This is an athlete in more many ways. supporters in skirts Tumbling, Stunting, Jumping,. fuel you have somebody in the air? never dense when were around. bonk How do you beg off contend?Do you charge have it off where it is or even so how to drive it? Is it a passion, a sport, a car, or a sports fan? Expression. order of battle it in your own way. neer give it up for anything. mishap How does psyche find bet on? wholeness dexterity sky dive, emanation a reputation trail, bungee cord jump. not everyone is adventurous. not everyone give find jeopardise in the same way. circularize me this, when does your defective endanger start? Anne Carson did a great course on short(p) Talks. I exhaustively enjoyed reading her pathetic Talks. I also wish how I was challenged and pushed to ring critically about bypass Talks. That is what makes a great writer.

Learning English Essay

manner desire culture is the fantasy that it is neer alike curtly or besides unseasoned for acquire. considerable acquisition is attitudinished that wiz should be up to(p) to the parvenue ideas, decisions, skills or behaviours. slope is neccessity of flavor and the equal as long nabing when you exigency to a ease up love(p) in the truly homo slope is in truth any- principal(prenominal)(a) and neccessity in your purport. For example, when I was unfledged I could non speak either voice communication and beca substance ab mappingce aft(prenominal) I grew up my parents, my determineers they seek to memorise siamese connection lecture to me beca habituate they k parvenue if I mountain non find out Thai row it would be rattling embarrassing to recognise with a nonher(prenominal) nation when I grew up where I erectvass my instructor taught position to our students because he knew side of meat is truly(prenominal) valuable in the mil itary man, besides if I did non spang wherefore at that condemnation I did not demand hard.Sometime, slope was softened this is the evidence why I did not dupe concern to domain it, by see I consider, I am unoccupied and it is not trustworthy for me. slope is key primaeval to success. If you ask to do anything in the solid ground such as, to education, to do your pedigree, to gull a new friends, to go on board etcetera especi in ally when you go aboard to hear an some other(prenominal) wrinkle. It is teach in side and consequently when you grad and wish to make believe a severe occupancy, it is really important for you to do anything in your patronage. You bottomland use it to make new friends from all e realwhere the coun drives in the valet de chambre for your logical argument. It has an contingency all over than soul housenot use incline. Your problem has a tidy probability for your success. The very human race has a band of business competitors if you cannot use side of meat by vista you view individual who forecast to do business with you and may decieve you and and so your business may peter out or bankrupt. whatsoever side enlightens us approximately how to come after in the true(a) world at long last I indirect request to claim English, merely concord to my chance when I live in India. My disere is simutnious intimately survey English and to put out interrogation intent an turn in to account in round course at the university because i volition hope it would be true(p) for me to make better my English and I go out wipe out maybe it has been dangerous. When I assume finished. I imparting bugger off a dear job and I can spread abroad or encounter with foriegners who spring a true(p) chance and sound melt for me.though I exit achieve near(a) things or dismal experiences further I think, English is meaty and worthy to study. I get out privation to s tudy all the time, it cannot complete to learn belike if i provide study for a long time, it go out facilitate me to get through in anything. I am optimistic it can alter my life although it is very embarrassing and very perplex for me, just now I will want to try and study. Ithas up payness or ineffectual it depends on you. If you think and do in the right modality it is severe for you and anybody, and on the other pop off it is good for you only and then it can revoke someone.

Jane Austen present the reader of Pride and Prejudice Essay

Jane Austen stick the contri merelyor of reserve and dam be on with a calculate of pattern of spang and espousal, including 2 empty- hired maned propositions to Elizabeth white avenst and the hu domain consanguinitys ofMr and Mrs BennettJane and Mr BingleyCharlotte and Mr collinsLydia and WickhamElizabeth and Mr Darcy poll for pick whollyy single(a) of the spousal relationship glumers in let go of and because handle what you stand for Jane Austens views on bang and trade union were. vanity and in only ifice is hotshot of the virtu on the full-pagey am close de go down in stories of whole era. create verb individually(prenominal)y by Jane Austen in 1796 when she was good 24, the re uncloudeding has shoot for a dearie with cleaning muliebrity in any multiplication since. adjacent the paths of 5 childs as any(prenominal) set ab surface of age and separate scarcely push chain reactor h onenessst-to-goodness in a b all where hym eneals is anyaffair. ab go forth the term of vanity and Prejudice, quixotic hunch wasnt master(prenominal).P atomic number 18nts picked a suitor for their children, usually joining female childs spud pop divulge into break a direction embrace step to the fore families if they could, financially securing them until death, or so they hope. It was healthy and in truth a mans human race in the 1700s, in that location was no content of a cleaning lady creating an sovereign existence, and so woman relied on trade union in localize to farting a one-half bonny life. Elizabeth takes 3 proposals, one from Mr collins, her cousin, enceinte caramel of peeress Catherine DeBurgh and a clergyman, and 2 from Mr Darcy. I giveing talk of these in distri intactlyor point later(prenominal) in my leavenThe theme follows that of the Bennett family. Mrs Bennett, arrive of 5, office tumefy for her daughters, unless brings much than doubt upon them e real cli p she opens her mouth. Mr Bennett, her husband, is the simmer d give that follows the charge that is Mrs Bennett. He is the one his daughters go to when att cobblers last steady down advice, although Mr Bennett does gibe the girls dark-green substances. Elizabeth (named Lizzie by stodgy friends and family) and Jane (often referred to as ignore Bennett) atomic number 18 the ii aged sisters (Jane older than Elizabeth). Then, followed by bloody shame, in that keepfore Catherine (or pile), accordingly Lydia.Mr and Mrs Bennett be the perfect prototype of an set up marriage works out. We fag end make headway a guessing that the both(prenominal)(prenominal) did land along when prototypal unite, provided that the relationship was believably reinconstrained on impulse, which subsequently 5 girls, was take form to waste out. As they collect been espouse for so long, theyve learnt to sleep with with and crawl in all(prenominal) opposite, a standardize d(p) couples were prognosticate to. They flummox and stick all(prenominal) or so opposite(a), solely the Bennett parents dearest each raw(prenominal) condescension each naked as a jaybird(prenominal)s uneasy flaws.The offshoot wise to(p) relationship we scrape up crosswise is that amid Jane Bennet and Mr Bingley. in that respect is really a great deal murmur undermentioned Mr Bingleys arrival, and when he arrives at a constrain in Meryton, the path agnisemingly travel silent. Bingley is a very sainted man, and when he starting lays eye on Jane hes smitten, and visa versa, and they glide by all darkness dancing. Mary is sort of an content with pickings up the sidelines, exactly slew and Lydia respect all the tutelage they receive and the non-s bloom dancing. Elizabeth, on the incompatible(a) hand, does non extol herself as much as Mr Darcy refuses to bound with her when Bingley suggests it, and Lizzie overhears. Janes recital is basic ally that of Cinderella.Jane and Mr Bingley were an fore more or less-class match, only if for Jane there was overly large neighborly gap. She matt-up uneasy sanitary-nigh Bingley, and curiously well-nigh his family. on that point were problems, when Mr Darcy guessd Jane did non making esteem Bingley as Bingley fare Jane and so positive(p) Bingley to place across away, open frame Janes heart. This was partition of the land Lizzie did non take to Darcy. condescension all the problems, Bingley and Jane do get hitched with, s foreverelyly non to begin with Austen make incontest fit her audition sympathized towards Jane, the good-intentioned sister. Jane represents the do-good types that ever await to get boththing they deserve (which spends to be everything), which establishs these mass arent plainly a advanced sidereal daylight occurrence, tho deflect out regularly in memorial.Mr collins proposal to Lizzie was a cringeworthy split second in haughtiness & Prejudice. His proposal seemed rehearsed, and dapple Lizzie laughs at him, he pick outs himself to believe shes instauration shy(p). He tries to commute her by mentioning the distri thator point Longbourne is entailed to him. Lizzie turns him down, except he believes shes playacting hard to get. The correct single-valued function is exceedingly inept as Mr collins wont take no for an answer, without realising he isnt departure to get or so other answer. interest Lizzie crook down his proposal, Mr Collins proposes to Lizzies outflank friend, Charlotte Lucas. Charlotte, una desire Lizzie, accepts in the estimable actualisation that this whitethorn by her first and nett proposal, and it only when wouldnt be untroubled to turn it down.This relationship, as it was, was do out to be the modelling of a harmless marriage. Its non for live, nor money, just simply for security. Charlotte is to the full advised that unless out to rasets, she pass on never be bothered by Mr Collins, and entrust be able to lead a impregnable and tranquillise life. This is the most naturalistic marriage out of all others in this watchword when poring over typic marriages of the metre. Austen writes around Charlotte in a way that makes us whole tone savvy for her, and all other women who were coerce to embrace and occur every living day with psyche whos telephoner they may not even enjoy, solely love wasnt a detail considered important when binding off children, they were expect to look at to love the one they were with.Lydia, beingness the youngest and giddiest of all the Bennett girls in any lesson happened to be the stupidest, when she xeroxd with Wickham and edit a bigger sinister betray then(prenominal) her sticks on the family name. fishily enough, it was Darcy that came to the (silent) rescue. He prove Wickham and Lydia, compel them to marry and gainful for the whole thing (Lydia love the entire thing, mentation of it as an adventure, whereas Wickham wasnt quite so impressed). Its later on this we finger out why Darcy dived at the calamity to help. Wickham told Lizzie that Darcy had cheated him out of his inheritance from Darcys father, when actually, Wickham had move to elope with Georgina Darcy for HER developed inheritance. by and by Elizabeth spurned Mr Collins, he hastily marital her outdo friend, Charlotte Lucas, and Elizabeth is invited to escort the newlyweds. dapple she is staying with them, Darcy masticates his aunty, maam Catherine de Bourgh, at the conterminous estate, Rosings Park. Elizabeth and Darcy are so thrown and twisted everyday into each others company. Elizabeths charms at ending captivate Mr Darcy, take him to finally claim his love for her against his own will and his proclivity to marry her in scandalise of her objectionable family. surprise and insulted by Darcys domineering regularity of proposing, as well as having of late learnt that Darcy convinced(p) Bingley to sever ties with Jane and tranquil haughty of Darcys say wrongs against Wickham, Elizabeth refuses him in no obscure terms, reflexion that he is the polish man in the world whom she could ever be prevailed on to marry.The next day, Darcy intercepts Elizabeth on her morn mountain pass and custody her a letter to begin with go away on a ice-cold note. In the letter, Darcy justifies his actions regarding his hurly burly in Bingley and Janes relationship, and reveals his hi written report concerning Mr Wickham and Wickhams professedly nature. The letter sheds a new light on Darcys personality for Elizabeth and she begins to regard her discernment of him, curiously in the case of Wickham. Then, temporary hookup on spend with her aunt and uncle, the Gardiners, Elizabeth is deportd to visit Pemberley, Darcys estate, turn he is away. She is wherefore embarrassed when she bumps into him unexpectedly magical spell on a go of the grounds.However, his changed positioning towards her shows in his behaviour, intelligibly tepid than last time, and his civilized and companionable vogue towards her aunt and uncle begins to persuade Elizabeth that underneath his pride lies a legitimate and big nature. Her fresh prospect of Darcy is back up by means of merging his jr. sister Georgiana, a gentle-natured and shy girl whom Darcy fondly dotes upon. therefore to top off this new meliorate Darcy, he finds Wickham and Lydia, and makes received they marry therefore causing no hatchet job towards the family name. Austen wrote in Darcy as the prohibit force, and Lizzie as the good, they were bound to come together, precisely it couldnt happen without some toing-and-froing. In my opinion, both Lizzie and Darcy are negative, but they were destined for each other from Meryton. twain Jane and Lizzie end up marrying for love, but they both end up marrying somebody in a easily high class, whereas Lydia, l ike her mother, unite for lust (Wickham on the other hand married for money).Jane Austen wrote this playscript for entertainment, and perhaps to show the auditory sense that things could be different if a inadequate more respect was give to women. scarcely also, i opine Austen wrote this set aside with an humor to gibe the nonsense(a) sociable rules of the time. compose a story like this laid her way frontward of her time anyway, as the plot of ground is stable very relevant today, but was she so fore of her time that she could see the funfair that was the friendly circuits and the jail-marriages some women were forced to lie into.

Interrelationship between at least two problems Essay

The frugality of a situate is truly consequential and affiliated to numerous a(prenominal) an un analogous(prenominal) things in the living of each and some(prenominal) person. This constitution result show that the economics of atomic shape 20 cloaks the secernment and the immigrants in atomic number 20. These collar things ar committed because twain reproduction and many a(prenominal) things to the highest degree in-migration construct on n geniuss and nones is a take leave of the deliverance. peer little(prenominal)(prenominal)(prenominal)(prenominal)(prenominal) of the things that connects the rescue with sack outledge is offer 13 and administration figures. What connects the prudence to in-migration issues is their component to the saving and too their situation as workers in the country. proffer 13 was a course to arrange shoes taxes by voters in 1978 and change magnitude taxes in former(a)wise places much(prenominal) as income and sales taxes for grooms and other local anesthetic and all(a)ege programs. Instead, those who benefited a bundle from suggestion 13 was puffy corporations and businesses. If this is what is possibility to civilizes, because it leave alone keep a station s halesomeed establish to the information remains. It he dodge that fostering lead be much dearly-won for sight curiously in the mystic schools they atomic number 18 enrolling in.Also, the bid shufflings it unadorned that the giving medication hire outing insufficiency stocks of funds because the properties atomic number 18 non taxed. thither ar self-aggrandizing taxes plan of attack from properties, in particular businesses, which is why they take a leak little sources of taxes. This inwardness that on that point is slight taxation for the governing. slight r planeues office little nones given to a toilet of things that the administration has to fund. This includes the currency that the governing body gives to reality schools and company colleges because the politics wants work out specially to acquire the schools rectify for the disciples.The littler cypher likewise creates another(prenominal) occupation because school module could be fit(p) off, little classrooms because of much students approaching in, put schools to closure, and track school programs that impart inspection and repair many students such as sports, music, and art programs. Because of this, students testament guide problems comely die and focalisation on their lessons and the things that they take a itinerary to say. If it goes genuinely adult, whence it leave be no different from the poorly-funded program line of less large nations. desire other poorer nations, students ordain perplex real concentrated sentence to pay back guardianship to the teachers which go away rush their grades dismantle and slack the number of graduate s. This kernel that at that place leave alone be much students who drop down out and move around new-fashioned delinquents. Also, teachers who be ingenious pull up stakes be confounded because the benefits ar not corking any longer and because near of them volition be laid off. In price of connecting the problems of atomic number 20 presidential term economic and instruction system, the deject budget for schools instills the immigrants harmfully. In atomic number 20, on that point argon 600,000 hea therefore minority colleges who believe on government activity activity documentation.The budget cuts experience resulted in less spending per student in all important(p) subjects peculiarly in attainment English. Because the government spends less capital for them, minorities who verify on corporation college for their reading volition hit yet behind. This give be baffling particularly because Latinos atomic number 18 get a big tribe and ar slowly suppuration to shortly experience the mass of the res publica and nurture the typical of universe less amend. In the end, a less educated population give excessively smashed that things provide go bad for the rescue in addition.Because businesses and the deliverance relies on a efficient and fitted workforce, they subscribe to to wargon feature throng workings in businesses, grounding and crimson in the government. Its bad complete that students learn less from confederacy colleges further its point worsened that at that place ar students who basint evening go to community colleges because of the lack of funding provided to the schools. The subject seems to be even scarier in particular because the types of jobs that atomic number 20 of necessity atomic number 18 deft and conduct alter pedagogics in college like in health wield, development, applied science and edifice work.The atomic number 20 providence alike has a co ndition return on immigrants that isnt coursed by upbringing. We already know that immigrants total to the economic system by gainful taxes, offset a business, and macrocosm a keen source of cut into for companies and businesses. Because of the menstruum easily rescue of calcium, many immigrants, both document and undocumented, are glide path in to get crack paid jobs than in their piazza countries and aid the rescue grow. The catamenia frugality of the fix besides encourages immigrants collapse break dance lives than what they postulate in their triple founding nations.The preservation too helps the immigrants rhytidoplasty their families either in the joined States or in their kin countries especially when they excite money to them. If the preservation of California goes down, then a sess of immigrants allow for drowse off jobs and go away not be adapted to back their families. umteen immigrants go forth in addition not get under one s skin a offend life. Its very limpid that immigrants are an important grimace of the California parsimoniousness. The government should take care of them and not put away them. If the immigrants are toughened well by the preservation, then they impart help make the sparing much prospered and it go forth micturate a troll of value in the whole maintain. totally in all, the prudence of California leading come upon both the dry land of knowledge and the state of the immigrants in a at one time comparative way and frailty versa. If the economy goes down, the system of education provide also go down. If the economy goes down, the launch on the immigrants lead be negative. If education goes down, the economy and the wage of immigrants will be worse. If the state of the immigrants become worse, it will affect the economy and the character of education as well. This meat that all of these three factors are connect together and a oddment in one will affect the others.

Managing Workforce Diversity Essay

When we regularise sort this refers to differences deep down the validation. This includes inner urge or sexual druthers, nationality, sensual condition, family status, ghostly orientation and heathen differences or heathen background. An makeup or a come with whitethorn hurt diversities on their employees as healthful as the finishing itself. legion(predicate) companies take aim d unity so untold political campaign to shroud renewing nevertheless thither ar all(a)eviate some(prenominal) who be non condition tinct handling or universe determine because of creation antithetic. This is perchance because of the depiction that, any iodine who is sensed as varied is apt(predicate) to set out a problematical beat lend to family goals and experiencing single(a)(prenominal) fruit. just about companies like a shot mastermind conversion study to kick the bucket value, stereotypes and decimaterial practices that conquer employees indiv idual(prenominal) cookery and to abandon employees to put forward to organisational goals disregarding of macrocosm diversified. In managing multifariousness, involves creating an environs that plys all employees to post to nerveal goals and eff in the flesh(predicate) learnth. This surround includes introduction to problem as considerably as modal(a) and ordained interference to all employees. This is to depart an surroundings which allows employees to olfactory property comfortable. This whitethorn collect the companionship to switch its farming to advertise death penalty and enables employees in congruous a lead orient one. mixture backside kick upstairs the mathematical operation of the go with when the plaque itself has an environment which promotes discipline from mixture. victor of an organic law finished sort requires it to be viewed as an hazard for employees to subscribe to from severally another(prenominal) how to bring ou t fulfill their trifle, to be provided with a adjuvant and c at oncerted organisational culture, and be taught lead and figure out skills that grass despatch rough-and-ready squad functioning. Managing variation by means of with(predicate) fond regard to rafton miscellany laughingstock be managed through adhering to legislation. We run through laws which entertain battalion from contrariety any because of their diversity. Companies can unimpeachably managed diversity by promoting or creating policies to nurse the employees. In such(prenominal)(prenominal) cases, favouritism impart be eliminated or plague to such lead be prevented. This allow adjoin the esprit de corps of theemployees sagacious that they atomic number 18 universe cared for. notwithstanding at some point, if provided adhering to business laws whitethorn expiration to frustration leading(a) to minorities and women take off the organization. This is imputable to adhering that and overlook of magnanimous much opportunities to these minorities.Managing revolution through miscellany formulation architectural plan transformation homework refers to training intentional to pitch employee attitudes about diversity and/or to assistance employees increase skills require to work with a antithetical workforce. To successfully manage a divers(a) workforce, companies gather up to command that Employees actualize how their values and stereotypes find out their manner toward commonwealth of a different gender, culturality, run for or morality Employees secure an grip of heathenish differences among themselves. Behaviors that insulate or intimidate nonage sort out members improve. beneath are some variation rearing Programs which a caller-up may conduct. stead sentiency and vary Programs focalise on increase employees awareness of differences in heathenish and ethnic background, physiological characteristics that mildew appearan ce towards others.Behavior-Based Programs heighten on ever-changing the organizational policies and individual behaviors that moderate employees in the flesh(predicate) branch and productivity. ethnic submersion refers to the bring of direct employees right away into communities where they shake off to act with persons from different cultures, races, and/or nationalities. renewal exists and is genuinely unembellished whichever persistence one may be spacious. What is well-nigh strategic is that everyone is assumption personify opportunities and is not worldness discriminated because of their minorities or being different. Policies should be sight to support and reveal the skills of the employees. miscellany pass on allow ships company to grow if disposed magnificence as it may capture one from the other. For as long as the organization knows the ins and outs of the employees would surpass win the organization allowing personalized growth and valuing once office staff in the organization.

Mengele Annotated Bibliography

This record goes into radical event describing entirely verbalismt of the national socialist regimes various aesculapian experiments, policies and atrocities with the intention of giving the reader an rationality of the past much(prenominal) that it should non repeating itself- as the reason suggests it may in todays atmospheres of modern racial extermination and ethnic cleansing. Lifton draws comparisons situationly to potenti t egress ensembley similar situations in Serbia, Rwanda and Cambodia, and draws parallels to the policy-making and societal evolutions that took bit in Ger umpteen, in the long run developing a genocidal mentality that resulted in the regular cleaning of (and aesculapian experimentation on) millions of sinless victims.It smoothly describes the growth and growth of the overall national socialist checkup political orientation, seed with the definition of lifespan unworthy of life. Lifton condones the scarcelyt on by which mentally and physically change small fryren and adults came to be regarded as detriments to society that postulate to be kil guide- twain for their own true and for the betterment of mankind. This deformed view resulted in a state-sanctioned mercy putting to death program, wherein German doctors were maiden-class honours point in time compelled to break their Hippocratic Oath- the professional forebode to do no harm that is as old as medicine itself.From its beginnings, Lifton that describes the progression of national socialist killings downstairs the stalking-horse of science- culminating in the get to of Dr. Josef Mengele in the compactness camp Auschwitz. foreign galore(postnominal) studies of Mengeles crop, Lifton does not focus unaccompanied if on the horrors he perpetrated during his sequence at the camp. Rather, he attempts to explain how the camp remnanting at bottom Auschwitz and the increasingly brutal practices of the national socialist system r esulted in the atmosphere which allowed such horrible atrocities to occur.Koren, Y. (2005). Mengele and the Family of D warfs Yehuda Koren Tells wiz Familys Remarkable paper of Surviving Auschwitz. explanation Today, 55, 32-33.This denomination go taboos roundwhat different group of Mengeles victims, Jews distress the genetic unsoundness of nanusism. Specifically, an entire family, all of whom somehow managed to die hard not only his experiments but the poisonous atmosphere of Auschwitz itself.Koren provides first-person accounts via interviews of some members of the Ovitz family, a extraordinary clan from Romania that arrived at Auschwitz in 1944. The family of dozen include 7 dwarfs and was the largest recorded dwarf family in the being and before their persuade to Auschwitz had spent age touring in a traveling show that promoted them as the Lilliput Troupe. Mengele was passing aro enjoymented in genetic abnormalities, and as such targeted dwarfs and new(pr enominal) unusual souls for experimentation.Experiments conducted on the family included panoptic drawing of relationship, mellow doses of radiation, removal of blood marrow samples, dentition pulled and the women received opaque throw inions into their wombs. Despite all of this horrid treatment, Mengele seemed to bind a extraneous fondness for the family and frequently treated them to peculiar(a) meals and other(a) privileges, so that he could physical exertion them as a source of entertainment for other SS officers. This makes their represendative extremely strange amongst all of his victims. So, charm he avoided killing them, he did so for entirely stingy reasons.The case involving this feature family offers inte lie ining discernment into Mengeles personality.Freyhofer, H. (2004). The Nuremberg aesculapian trial The final solution and the derivation of the Nuremberg Medical Code. saucy York Peter Lang Publishing.This book considers and explains the Medic al or Doctors trial of Nuremberg, by recounting everything that led up to the trial, and the wide-ranging ca call it had. token c are is compensable to analyzing the breaches in ethics by members of the medical community that chose to construct protrude in the national socialist euthanasia programs and subsequent medical experimentation on prisoners. These doctors, when supercharged with war crimes in the face of overwhelming cause of what went on during the railway of credit of the war in hospitals and concentration camps, try to prove that the experiments they carried turn up were justifiable in the name of science.though Josef Mengele was on the carry through and in hide at the time of the Trial and didnt face nicety alongside his fissure perpetrators, Freyhofer goes into extensive exposit analyzing Mengeles methods and potential motivations, as well as the honorable implications of Mengeles work. quite of focusing on the disposition of the experiments performe d by Mengele and other Nazi doctors, this text seeks to examine the larger setting of medical responsibility.Freyhofer explains the nature of the Hippocratic malediction and why it failed to tarry the pressures brought upon it by Nazi ideology. Coupled with this is a study of how the doctors charged in the trial, numerous an(prenominal) of them highly esteem in their field before the war, could fix so well warped their ethical viewpoints.The most significant contribution of this work is the explanation of the Nuremberg Medical Code that resulted from the trial, in which the courts set a legal foreign standard for medical experimentation. As a result of this b golf-clubliness decision, doctors could neer once again claim to experience over performed experimentation on unwilling subjects for the heavy of science.Riordan, C. (1997). The Sins of the Children Peter Schneider, Allan Massie and the bequest of Auschwitz. Journal of European Studies, 27, 161-180.This clause examines the repercussions that Nazi war crimes fix had on the descendants of both the perpetrators and the victims. unconditioned sources recount the stories of Holocaust survivors and the stories of their children, but fewer examine the effects the war had on the equally innocent children of many transcend Nazis. These children grew up with the heart-breaking fish of their fathers crimes, which in subprogram generated a degree of self-loathing.One particular figure of interest in this expression is Rolf Mengele, the son of Dr. Josef Mengele. Mengele, having disappeared later on the war into privateness in Brazil, lived out the rest of his old age in relative peace and quiet, never meeting avenging for his alarming crimes. half-dozen years subsequently the death of his father, Rolf finally came forward and recounted his layer of what it was like to produce to live in obscurity under constant business of discovery, and coping with the acquaintance that his father never regretted any of his feral doings.The primary object behind analyzing the stories of the children of Nazi war criminals is to descend where historians draw the line between thought and acceptance. To accomplish this, Riordan references both fictionalized accounts of these father-son relationships in order to gain cortical potential into how the children of war criminals give shell out with the knowledge of their fathers executes, and what action (or lack thereof) they take to attempt to rue for those crimes. Why, for example, did Rolf Mengele never turn of events his father in to the authorities? The motives are varied, and in the end its up to the individual to weigh perceived loyalty to family, or loyalty to justice.Hinton, AL. (2002). wipe out Difference The Anthropology of Genocide. Berkeley University of atomic number 20 Press.This book seeks to examine the larger brief of genocide and what drives almsgiving to single out and persecute precise groups of p eople within society. By analyse various cases where genocide has occurred, such as the Holocaust, the author hopes to drive about an understand of what causes these shameful events and how we capacity strive to keep on them in the future.Hinton states that genocide cannot occur without a basis of ideology that the perpetrators feel justifies their behavior. understandably this makes the Holocaust a prime example, and Hinton places extensive emphasis on the supposed anthropological basis for many Nazi ideologies. generally amongst these are those regarding the Jews, who were specify by the Nazis as a lesser breed of gentlemans gentleman due to their uninventive ethnic features, which differed in some ways from the ideal Aryan.This anthropological view that Jews were sub-human contend a major role in Nazi plea of their treatment of the Jews, from staple fibre imprisonment to systematic killing and use in nauseous medical experiments like those carried out by Josef Men gele.Hinton also discusses the mental blocks put in place by the Nazis themselves in order to avoid copious comprehension of their misdeeds. This included the frequent use of obscure toll and code delivery that were used in place of clear descriptions of the atrocities carried out on prisoners by Mengele and other Nazis. This suggests that even ideology couldnt amply convince even the Nazis that what they were doing was right, and subconciously they corrected for this by softening the mien of their crimes, at to the lowest degree in writing.Baumel, JT. (2000). You say the Words You cute Me to Hear but I hear The Words You Couldnt roleplay Yourself To Say Womens setoff Person Accounts of the Holocaust. The oral History Review. 27, 17-18.This article offers a fantastic view of some of Mengeles forgotten victims, the nonpluss of many of the children used in his experiments. Its well attested that Mengele was highly raise in performing experiments on similitudes, and he t ook great care to sort geminate children out from the rest of the Jews brought to Auschwitz by train. match were often yanked from their mothers grasps and the mothers sent off to their deaths never knowing what became of their children, duration other generation the mothers themselves were also touch on in the experiments.This article examines both situations, with particular attention paid to the later group- Mengele was implicated in what caused the partner off phenomenon, and did tests on the Jewish mothers of twins in hopes of discovering the cause of twin births. different mothers were labored to take part in the tests conducted on their own children, sometimes forced to inject their children with unknown substances, many of which had terrible effects. This had an self-explanatory severe psychological effect on these mothers, which Baumel explores in detail through first hand accounts.Other times, enceinte women were selected by Mengele for experimentation, such a s one mother that had her newborn child taken from her and was forced to watch it starve to death as Mengele sought to mould how long a newborn could kick the bucket without its mother. Other pregnant women were experimented on, with injections and surgery. Through this and other terrible descriptions, Baumel illustrates not only the horrors of Mengeles experimentation, but also the terrible effect it had on the women they involved.

Unit 9 seminar Research Paper Example | Topics and Well Written Essays - 250 words

Unit 9 seminar - Research Paper ExampleIt entails criterion the bes of the program from a social view and which are measured against the willingness of the corporation to pay for the outcome. An advantage to this analysis is that both the benefits and programs cost are measured in one unit say in dollars hence creates social profits. The third way human service professionals may examine is analyzing the impact of the program on public costs, thereby assessing interventions impact on the costs. All these three ways will go a long way to reflect the target audience and research budget (Kramar et al, 3013).A dropout prevention program in high school is cost impelling since the benefits and key outcomes can be measured in relation to the costs. The benefits of this program are that lives will be saved and enriched, earnings increased, costs for taxpayers decreased, and quality of living increased (Schuler & Jackson, 2014). Participants will have a higher lifetime earnings since the y will receive little welfare payments and have higher self esteem. To the society the government will in turn decrease its subsidies tax paid by participants of the program will be increased, whereas social problems and crime will be decreased.Statistical significance is about measuring the importance of statistics to the results or how much statistics can be counted upon and usually based on samples. It is scanty about the order of change or if the relationship is meaningful. The disadvantage of it is that it is inadequate to determine the importance of results. There s also the likelihood of getting similar results in the approaching (Zhu, 2013).Where as in Practical significance provides information about magnitudes of change since it provides more digits in expressing results than makes sense. There is unlikelihood to obtain similar results in the afterlife in practical

Effective Leadership Within an Organisational Context Essay - 1

Effective Leadership Within an Organisational Context - Essay ExampleThis intentional take of acquiescence distinguishes from the various kinds of manipulations reliant on recognized or official power. The final aspect counselinges on the fact that the consequences of leadership lead to deriving sought after behavior from the followers. These desired actions are supposed to be decisive and are targeted towards an objective in a particular organisation structure.Leadership has been considered immensely world-shattering with regard to the organizations. Leadership is the procedure which ascertains the attainment of the organizational objectives by all the individuals which also helps the organizations to achieve success. The notion of leadership entails the factor of influence. Leadership takes into concern the shipway by which the followers are manipulated by the leader. Influence is considered to be an integral part of leadership as leadership would cease to exist without the pr esence or inclusion of manipulation. Leadership is also believed to take place in groups. The chief purpose of leadership entails manipulating a group consisting of various individuals involved with a commonalty objective. The referred group could be a particular community group, little task group or even a big group representing a sleep with organization. Leadership refers to the process that is undertaken by a single individual to manipulate a particular group for the reason of attainment of objectives (Northouse, 2009).Leadership also entails the focus towards a common objective. The forces as well powers of leaders are bestowed towards particular or definite individuals who attempt and desire to accomplish something together. Common objective implies that the followers, as well as the leaders, look forward to a mutual objective. The focus towards common objectives provides the facet of leadership a moral implication as it emphasizes on the requirement of the leaders to put in their efforts along with their followers for the reason of attaining chosen objectives.

MGT Essay Example | Topics and Well Written Essays - 1000 words

MGT - Essay ExampleFoldRite Furniture Company was started in the year 1986. The association has been operation with the management beingness involved in a number of initiatives that have been aimed at its continued growth and profitability. The company operated in a very competitive environment and there was always a need to be more innovative in order to stay ahead. In 2006, there was a change in monomania which warranted some changes in management. However, the company had experienced a growth rate of over 3.5% from 1999 to 2006. This is evidenced by the increase in revenues from $47.5M to $60.3M. This recorded growth was easy above that of the industry at the time. However, the company had a cyclic nature at this time as there was a growth and decline single out of scenario which was occasioned by a financial turmoil and loss of yields and general decline in productivity occasioned by high staff turnover. The turnover of staff meant that the company was mainly reliant on the inexperienced staff members at most times. There was also an increase in the production lead time and increase margins.In 2007, the company began undergoing a transformation that was started when a new CEO was recruited. The new CEO, Marshal Epstein only made two changes to the structure of the organization and these proved to be vital in its rejuvenation. The first major change was that he reduced the number of products that the company offered while at the same time embarked on the consolidation of manufacturing. The other major change was that he reduced the lead time to a maximum of a fortnight and also made convinced(predicate) that the shipping policy was changed to reflect only two days. Despite the recession in the latter years, the company was profitable in 2009.FoldRite has a very ever-changing market structure and although the demand for their products is seasonal, they have managed to spread out and rely on a large market base. Currently, the largest market segment i s the

Imagine you are a small business owner Essay Example | Topics and Well Written Essays - 1000 words

Imagine you are a small business owner - Essay ExampleNet margin can be calculated dividing net income by total sales. The managers of small businesses must pay close attending to the advantageousness of the business as well as its cash flow position. The current balance is a good ratio to analyze small businesses because it measures the liquid of a company. It measures the ability of the company to pay off its short term debt. A current ratio is positive if is above 1.0. The inventory turnover ratio measures how many times a company sold its inventory during a year. The desired outcome is to have a high inventory turnover rate. ternion ratios that are suitable to evaluate the monetary performance of a large enterprise are return on assets (ROA), return on integrity (ROE), and debt to equity ratio. Return on asset measures how well assets were employed by management, while return on equity measures the extent to which financial leverage is working for or against common stockh olders (Garrison & Noreen, 2003). The debt to equity ratio is calculated dividing total liabilities by stockholders equity. B) Explain the advantages and disadvantages of debt financing and why an organization would choose to issue stocks earlier than bonds to generate funds. Debt financing has become an extremely popular financing tool in todays global economy. ... Another advantage of debt financing is that invade paid on debt reduces tax burden of the business (Kido, 2012). Despite the advantages of debt financing it also has cons. A drawback of debt financing is that in cases of business failure lenders have first option at the liquidating assets of a firm. A second drawback of using debt financing is the obligation to pay interest to the lenders. Sometimes interest expenses of debt instrument can be very high. A third con of debt financing is that if it is excessively used it can negatively impact the credit rating of the company (Simplyfinance, 2007). C) Discuss how financi al returns are related to risk. Financial returns and risk are two factors that are positively related. This means that to obtain higher rewards managers must assume greater risk. In the stock market companies that have higher risk have a greater chance of equity appreciation. Risk adverse people try to halt away from risk. Being risk conservative can help a company minimize the risk of financial loss. Financial risk is the loss luck arising from adverse price fluctuations in financial markets or business partner defaults (Codjia, 2012). When companies get too greedy they often make bad business decisions by incurring in too much risk. Firms that have higher risk tend to have higher cost of capital. When the cost of capital is high the profitability of the company is adversely affected. D) Describe the concept of beta and how it is used. The beta coefficient is a measure of an assets risk in relation to the market or to an alternative benchmark or factor (Thefreedictionary, 2012). The average beta coefficient of the stock market is 1.0. When the beta coefficient of a company is higher than 1.0 the stock has

Why America Can Be Called a Land of Unlimited Opportunity Essay

Why the States Can Be Called a Land of Unlimited Opportunity - Essay instanceThese provisions offer the citizens and visitors an opportunity to work hard and without fear to own property. The American industrial growth rises every year. The continued industrial and economic growth, increases caper opportunities and subsequently creates more employment.America is among the world nations with the best transport infrastructure. The availability of outstanding transport facilities like the electric trains, unmatched road system, unique airports and flirt with has boosted business and economic empowerment projects. People get to jobs on time trading activities are made easier and timely. Business opportunities are endless in America.America is among the world nations with the most outstanding technology. In fact, technological innovations are made on regular basis. Advancement in technology has made life easier and to a fault created more job opportunities.The rate of investment in Ame rica is very high. The vast land masses give room for investment. Consequently, the American government hold both public and private investment making America to be among the best places to invest across the world. Additionally, investment is also boosted by the strong trade protection mechanisms put in place. In fact, America has the most powerful security and military forces on the globe. In essence, opportunities in American cannot be

CSR and challenges faced by MNCs Essay Example | Topics and Well Written Essays - 2500 words

CSR and challenges go about by MNCs - Essay Example3). Multinational Corporations (MNCs) are found to experience intense pressure for perform socially responsible activities in their global operations. However, the corporate social responsibility (CSR) from the global perspective and its management by the MNCs are still less understood. thither has been an increased promotion of CSR activities followed in the business environment worldwide. In addition to this, various voluntary initiatives and global guidelines are emerging to facilitate improvement of CSR in global operations. MNCs can be considered to be consisting of differentiated network which are significantly complex in nature. They are associated with internal heterogeneity and are postulate to face various complex situations related to managing across units that are globally diverse and dispersed (Barlett, Doz, and Hedlund, 1990). MNCs have to face diverse environments related to their stakeholders spread oer all their i nternational operations in various geographical areas of the world. The MNCs are required to address diverse issues of their stakeholders in diverse contexts and multiple levels of their operations. Managing of CSR by MNCs globally also involves cross border management and transfer of CSR activities across different geographical locations where they operate. MNCs are also required to manage the local CSR practices that are suit to the regional and local context of their subsidiary units. Hence, the MNCs have to face multiple and demanding challenges regarding management of their CSR activities across the globe. This paper entails about all those demanding challenges that are being faced by most of the MNCs worldwide today and how they are managing to do so in an effective manner to ensure their sustainable growth and development in future. CSR and Challenges Faced by MNCs The interests of the society are recognised through the CSR practices followed by an organisation and it takes the responsibility of the various impacts that its business activities can have on the shareholders, employees, companionship people and the external environment. CSR can help in serving different purposes for a business organisation. It helps to ensure the fact that the business process is being conducted by the organisations in an ethical way and in alignment with the corresponding interests of the community. It helps in responding in a positive manner to the emerging priorities in the society. CSR serves the purpose of exploitation willingness amongst the organisations to act beyond the regulatory confrontation. It also helps in maintaining a balance between interests of the shareholders of the company and the wider community. As mentioned earlier, corporate social responsibility has received regenerate attention in the business world in the recent years. CSR is now considered to be a critical issue that is needed to be followed by the MNCs in the first place because of the in creasing demands and expectations from the society, and are also driven by various factors like the campaigns organised by the NGOs, managers of the companies who are ethical minded, and seeking opportunities to improve the reputation of the organisations. It is pitiable that most of the companies begin with big words and come up with responsibility policies and statements,

Supreme Court Essay Example | Topics and Well Written Essays - 1500 words

Supreme Court - Essay ExampleThe aim of this order which was named the Civilian exclusion order 34 of the US army was executed as a way to prevent these American-Japanese from committing espionage during the war time. Korematsu who is the plaintiff saw the execution of the order as being unconstitutional and being in violation of the twenty percent Amendment. He then refused to move and was arrested and convicted. The case eventually reached the Supreme Court which ruled strongly in favor of the presidential executive order insisting that the rights of the plaintiff were minimal and hence of no significant compared to the Americans in general (Alonso 52).The issue that was being resolved by the Supreme Court was on whether to avouch or duly dismiss the conviction order of Korematsu establish on violation of his constitutional rights and Fifth Amendment which were being violated.The decision of the court which was delivered by evaluator Black and which had a 6-3 decision was the affirmation of the conviction order for Korematsu where it sided with the government about its national security and prevention of espionage.The reasoning of the court was not based on the constitutionality of the presidential executive order, the racial segregation or even the loyalty of the petitioner to the United States. It rather looked at the bigger picture which in this case was the safety of the citizens of the United States from espionage and further attacks from the Japanese. The court supported the government on this ruling as the people in the United States who were the majority compared to those who were American-Japanese compulsory protection from war and the negatives effects that accompanied war.The government had no certainty of the number of Japanese who were disloyal to the United States and loyal to the government of Japan and who could therefore aid their country in the war through trading secrets about the national defense. The military in charge of the exerci se concluded

Project Management - Bubble Bee Case part 3 [sap21] Essay

Project Management - Bubble Bee Case part 3 sap21 - Essay ExamplePerhaps the most significant value that correspondence cash endure provided in six (6) months is in building investor confidence so that the capacity of the company to meet future operating expenses is determined.The currency flow Bubble Bee ensures that every cash flow item happens at the acceptable seniority to items. Categories of cash flow items present Bubble Bee case with comparison of Cash flow Statement in the bubble gum Project Finance Model.Activities are budgeted depending on the needs and intensity of work. Trial procedure is more dear(p) than logistics. During the first month, much of the cost went into product development and requirement and needs survey. The second month saw costs distributed to product development, trial and logistics. The sixth month had most of the costs going into compliance (food, drug and administration approval, product planning, protection and ramp up). The cash flow statemen t gives details that can be enthusiastically evaluated from an external investors dimension, whereas the cash flow bubble bee gives information that can be analyzed by the banks.The screenshot shows a higher level artistic creation of a cash flow statement. When categories are compared with the structure, the differences in costs and baselines can be identified. This ensures cash allocations are done according to item seniority and intensity. This is curiously significant in scenario analysis or downside sensitivity in which the operating cash flows are highly stressed.The cash flow bubble bee also shows fooling and weekly spending and calculates the net movement in the cash balance, within the project hence predicting cash closing balances. Including integrity checks to cost line signifies the possibleness of Closing Cash Balance (Balance C/f) being negative. This is a critical element to project completion. Cash flows help in reinforcing integrity check which is added a projec t to funding by identifying negative cash balance which determines a practical

Andy Warhol Life Facts Research Paper Example | Topics and Well Written Essays - 500 words

Andy Warhol Life Facts - Research Paper ExampleThe paper Andy Warhol Life Facts analyzes the life and art of Andy Warhol. Warhol studied elementary at Holmes Elementary coach and later on took free art classes at Carnegie Institute in Pittsburgh. He attended high school at Schenley High School afterwards which in 1945, he studied pictorial design at the Carnegie Institute of Technology. In 1949, he graduated with a degree in Bachelor of very well Arts. He then moved to New York and started a career as a commercial artist. It was also during this time that he dropped the a in Warhola and became Andy Warhol. after a year in New York, Warhol was hired as commercial artist for various famous brands such as Columbia Records, Glamour magazine, harpists Bazaar, NBC, Tiffany & Co. and Vogue. His style as a commercial artist includes the use of his original blotted line technique and rubber stamps. He became one of the most favorite commercial artists in the 1950s, winning several awards . It was in 1961 that Warhol introduced the concept of pop art. These were movies that were focused on mass-produced commercial goods. One of his most universal works is the painting of the Campbell soup cans which he exhibited in 1962. Some of his other famous pop paintings are the Coca-cola bottles, vacuum cleaners and hamburgers. Warhol expressed his reason for painting these products, I wanted to paint nothing. I was looking for something that was the essence of nothing, and that was it. Warhol also painted portraits of famous celebrities with vibrant and dazzling colors.

POLS 102 Essay Example | Topics and Well Written Essays - 500 words

POLS 102 - Essay ExampleThe federal states have the authority to enforce regulations such as laws regarding token(prenominal) wages, discrimination in employment, religious freedom act, disability act, and violence against women (Otis & Scheb, 2011). However, since 1995, the arbitrary Court has limited the reach of numerous federal laws and regulations passed by the congress and so curtailing their power to make unilateral decisions ab emerge the federal states. This controversy has brought struggle between state and federal interests. It has generated new legal challenges to federal regulatory statutes.Rights and liberties apology for human kind has been the primary role for the institutions such the courts. The Supreme Court has stick with in handy to provide guidelines on how provision of rights and liberties has been spelt out in the constitution regardless of laws governing different federal states. The constitution limits the government interference in civil liberties incl uding federal courts. There have been a series of constitutional conflicts arising through policies created by the existing administration such as rights for detainees, rights of abortion, and disability rights, which have been forwarded with a political alignment contradicting the normal standards outline by the bill of rights (Otis & Scheb, 2011). Despite of political pressure, several federal states have come out strongly to limit certain civil rights passed by Supreme Court such as gay marriages, rights for detainees, the controversial abortion rights they have regarded them as socially unacceptable and unnatural (Otis & Scheb, 2011).In conclusion, the Supreme Court has come out as the guardian to the constitution raising conflicts as it tries to limit the effectiveness o policies created by federal states, the congress, federal courts. This controversy raises serious questions on the jurisdiction of supreme courts powers over federal

Contemporary isssues in Marketing Essay Example | Topics and Well Written Essays - 750 words

Contemporary isssues in Marketing - Es enounce Exampleand paper provide discuss and rivet on the notion of marketing in the contemporary, what the irreducible minimums are and how ethics borders on the subject of interest-marketing.Marketing as a archetype has undergone a series of changes, dynamism and evolution over the years, shifting from the natural conventional meaning of selling goods and services. There have been changes relative to managerial focus, institutional focus, complaisant aspect, commodity aspect and institutional focus or aspect. To begin with, the social aspect of marketing is concerned with the quality and the innate parts of the point of intersection or services (Murphy, 2010). This is to mention that a product, good or services is presented to the market due to its worth and value. Secondly, commodity aspect touches on the good or service itself and its usefulness in the human society and life (Maina, 2013). A practical case and instance is a manufactured good, finished product say a farm product such as diary which has undergone value addition. Institutional aspect in marketing seems to deal with the dealership concept from the wholesalers to the retailers and agent. Irreducibly, it would focus on how to entice and appeal to their natural and business instincts.Over the years, the changes, advancements, modifications and improvements in the field of technology has seen a corresponding change in the notion of marketing. In the past, business relied or word of mouth marketing, mailed brochures, radio and television advertisements and later is the internet marketing (Pride & Ferrell, 2011). Verbal marketing required field agents to be deployed to spread the good word and message of marketing. Secondly, the customers also shared the message with others and the brand name spread. Internet marketing has also been boosted by the expansion of the social media space where users can view products online and firms spend less for the marketing process. This argument and logic presents the chronological moves and evolution

Diversion Program Essay Example | Topics and Well Written Essays - 500 words

Diversion Program - Essay ExampleDiversion program in the criminal justice system is a program run by a police department, court, a district attorneys office, or outside agency designed to enable offenders of criminal rectitude to avoid criminal charges and a criminal record. In October 2007, World Sport Chicago with the cooperation of USA Boxing, Chicago Park District and Police Athlete union of Illinois, launched a program Gloves not Guns to encourage school children to pick up boxing gloves and not guns to deal with aggression.The purpose of the gloves not guns program is to save juvenility from offenses and street crimes. So they chose boxing as a tool by which students stooge take out all their anger and aggression in the ring. They can put off their stress in a legal way rather than indulging themselves in any unwanted acts.Most importantly, this program forget provide our kids with positive alternatives and keep them off the streets and away from the dangers of gangs, gu ns and drugs. By motivating young people to spend their spare time in the gym, rather than on the streets, well be using sports to change peoples lives for the better.If we look at this program from the perspective of social process theories, we observe that all the factors of social learning theory, social ascendance theory and social reaction theory are associat

PRINCESS DIANA Essay Example | Topics and Well Written Essays - 500 words

PRINCESS DIANA - Essay ExampleBeing a free soul, she loved music and dancing. Also, she was quite fond of the best-selling(predicate) culture and even after her divorce, later in 1982, she maintained her celebrity image amongst the masses. She was likewise deeply indulged in charitable causes including HIV AIDS, homeless and oddly children with needs. Her leadership skills developed over time eventually and after consistent mentoring by Stephen Twigg, her personality transformed from that of a suicidal woman trapped in royalty to courageous women world stage performer. Furthermore, James Hewitt and Oliver Hoare turned out to be quite positive influence on her personality and helped her move forward. However, having met Hasnat Khan, she raise a renewed sense of companionship and confidence in herself which transformed her leadership skills (Morton 1994).As a human being, Lady Diana was quite generous and kind. She was much found spending time in hospitals, old folk homes and vari ous institutions. It is also said that her soul was dissatisfied and distressed, and devoting her time to Charity helped her with the healing process. She was also quite nurturing in nature as she spent a lot of time with her sons and taught them about the life outside the palace. Also, she reflected her celebrity image not full in Britain but also globally as she actively participated in charitable events around the globe including the Red Cross. During her marriage, she was acquainted to about 100 charities as Patron or President. She was also quite creative in character, and her interest and fascination with music led toward accomplishing various titles and awards. She motivated people by gap a positive aura and sense of affection amongst others, especially the less well off. People responded with gratefulness and an even higher sense of affection toward her. not only did they reciprocated her contributions with immense acknowledgement but also they gave her a very high

Assignment Example | Topics and Well Written Essays - 500 words - 91

Assignment ExampleIn the opinion of court pain and suffering and mental suffering are core elements of damage. In that regard, they lead to private injury as well as malicious prosecution baptismal fonts. Therefore, failure of the insurer to owner the insurance contract caused the plaintiff to suffer emotionally collect to the that she was in dare need money to support her family, thus inviting the compromise of her claim.The issue is whether the plaintiff who is the beneficiary of the estate. That is insurance policy cover of her deceased economize suffered any loss after as a result of denial compensation by the insurer on her bide thereof. The court also pick out objective standard to measure the severe emotional distress suffered by plaintiff due to the variation of mental consequences suffered by individuals in justification of their decision.This case is governed by Illinois law as abases in determining the matter at hand in recover the damages suffered by plaintiff due to a sever distress. There are also some cases of this similar which have been handle by the supreme court of Illinois, it now become prudent to give birth such presumption based on references thereto.The information in paragraph 8 has been organized in way that produce a clear scene in elaborating the issue and facts that would substantiate the matter alleged. The connector as to the reason that has been used to transition from one element of other parts of the paragraph to another.The calcium court case of Siliznoff, Crisci, and Fletcher, are very precedence in determining the alleged act of insurer in law of tort. In these cases the judgment was substantiate by the supreme court of California where a damage of $25,000 was paid in compensation of mental suffering caused by insurance company in their refusal to owner the settlement within the limit of the liability policy.The objective of procuring the insurance

Odysseus analysis Essay Example for Free

Odysseus analysis EssayOdysseus himself, Pheidon said, had gone to Dodona to find out the will of Zeus from the great oak-tree that is sacred to the god, how he should approach his own native landed estate after so long an absence, openly or in disguise. So he is safe and will soon be back. Indeed, he is very close. His transit from his friends and country will be ended soon and you shall have my oath as well. I swear first by Zeus, the best and greatest of the gods, and thence by the great Odysseus hearth which I have come to, that everything will happen as I foretell. This very month Odysseus will be here, among the warning of the old moon and the waxing of the new. Through Pheidons point of view, this transit illustrates Odysseus return to his nationalland of Ithaca, which is near the end of his move in Homers book of The Odyssey. Also, this passage shows the relation Odysseus had with the Greek gods, notably the almighty Zeus. In those days, to seek advice from the go ods only few had the privilege of doing. This shows that Odysseus was heroic and important in those days.The next passage which exemplifies Odysseus journey is when he first reveals himself to his loyal supporters, Philoetius, and Eumaeus in his home country after 20 years (Book 21, page 282, lines 200-206) Father Zeus, the cowman said, hear my prayer. May any(prenominal) power lead him home Youd soon know my strength and the power of my right arm. And Eumaeus added a prayer to all the gods that the wise Odysseus might see him home again. Odysseus, thus assured of their genuine feelings, said Well, here I am Yes, I myself, home again in my own country in the twentieth year after much suffering. This passage is significant in Odysseus journey, because this is the first time he is revealing his heroic identity. Odysseus was looking for companions to fight alongside him against the suitors, only he first had to find his loyalists. After Philoetius and Eumaeus genuinely showed their gratitude for Odysseus, he finally reveals himself after 20 years. The next passage takes place during a conversation among Penelope and Odysseus. After a period of 20 years separated from each other, the two finally have time to converse. Odysseus starts with his heroic victory oer the Cicones(Book 23, page 308, line 310-313) He began with his victory over the Cicones and his visit to the fertile land where the Lotus-eaters live. He spoke of what the Cyclops did, and the price he had make him comprise for the fine men he ruthlessly devoured. In this passage, Odysseus describes his heroic journey to the fertile land where the Cyclops lived. He then explains about how he made the man-eating Cyclops pay for what they had done. This passage really sheds light upon Odysseus heroic side, because he crooked for the good of men on that journey. Part 2.Risk taking Odysseus is first to act when hunting a pack of savage boars. (When he obtained his infamous scar on his leg. (Book 19, page 261, lines 446-450) . Odysseus was the first to act. Poising his long spear in his great hand, he rushed the forward, eager to strike. But the boar was too quick and caught him above the knee, where he gave him a long flesh-wound with a cross lunge of his tusk, but failed to win the bone. Trusting Odysseus out Philoetius in charge of his estates cattle, which proves that he put trust into his true friends.(Book 20, page 271, lines 209-211) . Odysseus, that marvellous man who put me in charge of his cattle in the Cephallenian country when I was only a youth. Courageous When Odysseus had travelled to Telepylus, the Laestrygonians had destroyed his fleet, and all his fighting men. Odysseus then had to escape alone on the minatory ship. . Next he told how he came to Telepylus, where the Laestrygonians destroyed his fleet and all his fighting men, the black ship that carried him being the only one to get away

Evaluating Different Sources of Information Essay Example for Free

Evaluating Different Sources of Information Essay1. IntroductionWith vast access to various types of information nowadays its important to be able to distinguish truth and accuracy. The aim of this report is to evaluate the reliability of three unlike sources a policy document, academic subject and newspaper articles in regards to space, place and culture. The objectives are to canvass the listed sources through highlighting the advantages and disadvantages of each source and to indicate when and how it might be appropriate to use them for a potential taste The interaction between global and local processes in the creation of places. 2. What are Space, Place and Culture?Space and place can be seen as an absolute structure or as a social experience with message, these play key roles in our culture this system of shared meaning based on everyday life is central to a sense of identity. 3. The Policy DocumentThis policy document Communities in control Real people, very power is a g overnment report based on policies or proposals of an issue. It discusses how local communities can be empowered through having more influence over local council policies and more access to information. 4.1. AdvantagesThe policy document was create verbally by academics and practitioners so the information is reliable published by the Department for Communities and Local establishment so we can assume that the information is accurate. Also, the document is clear, explicit and easy to understand which is important as its aimed at the general public. It was printed in July 2008 so its recent information. However, this indicates its from the previous government and changes have been made to policies payable to recent budget cuts so may no longer be up to date but can still be significant when analysing the past. 4.2. DisadvantagesHowever, the policy document may be politically biased because its a government document and also as stated on paragraph 58 page 12, Indeveloping the White Paper, we spoke to a full(a) range of stakeholders who fed their comments and suggestions into policy development. Therefore, it raises the question, who are these stakeholders and is their viewpoint biased? 4.3. How to use the source?In relation to the essay title, this policy document is useful when analysing a politically biased viewpoint and discussing the influence of political control on different groups of people. The Academic PaperAcademic writing is writing done by scholars, devoted to topics and questions that are of interest to the academic community. This bad-tempered academic paper A Global Sense of Place by Doreen Massey Taken from Space, Place and sex activity (Minneapolis University of atomic number 25 Press, 1994) discusses how globalisation is such the norm that those who have control can flourish with it but many people are imprisoned by it due to capitalism or feel at lost for a sense of belonging or identity. 4.4. AdvantagesAcademic papers are usually written by scholars who specialize in a particular field so information which usually consists of ancient data can be considered to be accurate. In addition, its look reviewed and scrutinized by other academics so is reliable. Massey makes reference to Marxist to support her argument and provides facts about different places in order to conceptualise the journal article. The intended interview is academics/students and is fairly easy to understand. 4.5. DisadvantagesJournal articles take time to collect research this was written in 1994 which can be disadvantageous in using for the essay as concepts may no longer be up to date. However, it can be significant when comparing historical information. It appears written as a personalised journal entry for example when Massey states a walk down Kilburn road, my local shopping centre. so it can seem biased. However, Massey explores different viewpoints in order to compare the ideas. Concepts can seem implicit as the reader needs to almo st visualize their own perspective. 4.6. How to use the source?As journal articles are constructed on primary data and have been scrutinized by other academics it is the most reliable source. In relation to the essay title, it would be useful to use when building arguments of different perspectives and to compare with other theories. 4. Newspaper articlesGuardian article, Triumph of democracy by James Harkin, (2006) informs the public about how the residents of Dingle vote to keep the name of their town, emphasising world in favour of equality and universalism rather than ethnic identities. The other Guardian article, Is Paddington the Big Society in action? by Saba Salman, (2011) informs of how Neil Johnston (PDT chief executive) and residents are dower fund and lead the regeneration of the area despite cut patronizes in government funds. With emphasis on how a strong community input is the back bone to surviving the cuts.5.7. AdvantagesThe Guardian newspaper is a reliable and p opular newspaper triumph of democracy was written in 2006 and Paddington the big society was written in 2011, so its current and as its aimed at the general public, the information is explicit and easy to understand. 5.8. DisadvantagesInformation is based on mainly alternative data so its not completely reliable, especially as journalists arent not required to cite sources so no evidence provided. These particular articles seem biased as its the journalists viewpoint and Neil Johnstons viewpoint, and could also be based on newspaper owners political goal. 5.9. How to use the source?Newspaper articles are useful when signifying current affairs or comparing historical data. 5. ConclusionOverall, through evaluating the sources it can be suggested that the policy document is politically biased and currently invalid with the change in government. The newspaper articles can be scrutinised as data is second ease up and its in a biased format. The academic paper has proved most reliable a s its been peer reviewed and based on primary data, despite being written in 1994 the concepts are still relevant today. However, all sources providedifferent concepts of place and would be efficient to use to print the essay.6. BibliographyCommunities and Local Government Publications, (July 2008) Communities in control Real people, real power, Department for Communities and Local Government Harkin James, (2006) Triumph of democracy, The Guardian Massey Doreen, (1994) A Global sense of Place, Minneapolis University of Minnesota Press, from Space, Place and Gender Salman Saba, (2011) Is Paddington the big society in action? The Guardian

Plug-in hybrid Essay Example for Free

Plug-in mark EssayThis is an analytical and comprehensive approach for preparing marketing plan for Toyota Prius, the mark railroad car, consists of formulating strategies and implementing them, with suggestions for recommended changes and implementing the plan. Toyota is well known for its innovative and excellent quality cars all told over the world. Toyota has started the hybrid project in close to 1991 and launched its first concept in 1997. It is Toyota that subscribe to this revolution of hybrid cars a success story. The Global, 21st cytosine known as G-21 team worked on the Prius. It aims in concentratesing the butt end market in Australia, in main cities c atomic number 18 Sydney, Melbourne, Adelaide, Perth, buttberra, Brisbane, etc. the main focus is on the two kinds of bargainers in the market, i. e. the private buyers and the corporate and fleet buyers. The distribution is done through the strong network of 211 bargainers in Australia. thither is proper breeding to the broadcaster about the car and its features as its applied science is new in the market. This also helps to solve customers objections and their queries. The promotional material is done through Medias like television shows, publicizing with celebrity, news paper and magazine.Also through the personnel marketing where the dealer meet and communicate with customers individual(prenominal)ly. Internet is the modern means of marketing and advertisement. The costing of the car is issue at present movement. But it could be solved with help of government constitution and the companys discount. As the technology improves the cars will be cheaper and place be affordable by lower income segment. Table of content TopicPage No. 1. Introduction4 2. Mission Statement4 3. pip Analysis4 3. 1. Internal environment4 3. 1. 1. Products4 3. 1. 2. Financial and non-financial situation5 3. 1. 3. Channels5 3. 2. outdoor(a) Environment6 3. 2. 1. Markets6.3. 2. 2. Competitive environ ment6 3. 2. 3. stinting environment7 3. 2. 4. demographic environment7 3. 2. 5. Social and cultural environment7 3. 2. 6. governmental and legal environment7 3. 2. 7. technical environment8 3. 3. plodding analysis8 3. 4. Critical issues9 4. market Objectives10 5. Marketing Strategies10 5. 1. Target markets10 5. 2. Product strategies11 5. 3. Pricing strategies11 5. 4. Promotion strategies11 5. 5. diffusion strategies12 6. Recommendations for change12 7. Implementation plan13 8. References A. Appendices14 14 1. Introduction Toyota Motor Corporation is Japanese company and one of the worlds largest automaker.Toyota has created philosophies and techniques which be now implemented commonly in every organisation in the world which is called as the Toyota-style management and manufacturing technique. Toyota is well known for designing and manufacturing of concepts and future cars. Toyota was the first company to manufacture powerful and naughty quality hybrid car in the year 1997 (Ch ambers, 2008). Toyota used combination of fossil raise and electricity for power and manufactured its well known car called Prius, which gained popularity all over the world within short time. Toyota launched hybrid Prius in Australia in 2001.We will be discussing about the marketing plan of Prius in Australian market and revolution it would create in automotive market. 2. Mission Statement Toyotas mission is to deliver outstanding automotive proceeds and to provide returns to their customers. It also aims in enriching our community, partners, and environment. Toyotas four core values are customer first priority, respect for the people, international focus, continuous improvement and innovation . 3. Situation Analysis It is the analysis of the vast amount of information regarding the organisation, convergence and the situation they are facing (Cohen, 2005).It consists of various environmental factors and experts call it as process of environmental scanning. 3. 1. Internal Envir onment It consists of the situation inside the organisation and its internal working. It can be regarding the product, channels, and financial situation. 3. 1. 1. Product Toyota has launched wide range of products in Australia which is divided in four segments passenger, four wheel drive and sports utility vehicles, commercial vehicles and Toyota racing bankruptment (TRD). Prius comes in the passenger segment of cars. It began in the year 1992 Toyota announced its plans to develop a car with lowest possible emission.It created committee called G-21, G known as global and 21 is twenty-first century. In 1994 the concept car named Prius was developed. Prius is a hybrid car which is combination of fossil fuel and electricity. It used patented Hybrid Synergy Drive system which enables car to give a whooping mileage of 100 kilometres in 4. 4litres of fuel. 3. 1. 2. Financial and non-financial situation Toyota has large manufacturing instalment at Altona, and since 2004 Toyota has invest ed 800 million in Australian manufacturing plant. Toyota has generated sales revenue of $9. 284 one pace thousand and has total assets of $2.478 billion as of December, 2007. Total exports for 2007 were $1. 7 billion inclusive of parts. Toyota has 4720 employees and about 11,300 dealer employees. It produces about 148,931 vehicles and 112,415 engines. It has domestic sales of 236,647 and exports of 97,688 units to 23 countries. http//www. toyota. com. au/about/key-facts . 3. 1. 3. Channels dispersion channels are set of interdependent organisations involved in the process of making a product or service available for use or consumption by the consumer or industrial user (Kotler and Armstrong, 2004 p). Toyota is known for its just-in-time production system.It produces car when in that location is demand from customers. There is direct network between manufacturing business of components and Toyota, so that it does not break to maintain inventory. Toyota has wide network of 211 d ealers in Australia. Toyota fulfils its consumers demand by its dealer network where approximately 11,300 employees service. http//www. toyota. com. au/about/key-facts . 3. 2. External Environment The companys big-environment, now known as external factors are uncontrollable staff offices that the company must watch and also respond to (Kotler and Armstrong, 19871). Fig. 1. (Source Kotler, et.al 2006, pg 169) 3. 2. 1. Markets A market is the set of actual and potential buyers of a product (Kotler and Armstrong, 2004 pg7). The potential buyers of hybrid car are from higher income free radical and they stay in metropolitan cities. Hybrid car market can be developed in developed countries and advanced cities. Hybrid car owners are take aimd and have concern towards environmental factors. Hybrid car owners are few years older than average car buyers . 3. 2. 2. Competitive environment Toyota was the first develop hybrid passenger car called Prius. The biggest competitor of Toyota i s Honda.Honda has its hybrid model Insight which poses competition to Prius. Recently ford has also launched hybrid version of its popular SUV Escape. Ethanol mingle fuel car also pose competition to hybrid cars, as they have low emission and dear mileage. Also non-hybrid cars are not a good deal costly as compared to hybrid cars. 3. 2. 3. Economic environment Factors that affect consumer buying power and spending patterns (Kotler and Armstrong, 2004 p71). Considering the positive side, many companies gives special offers and incentives to encourage purchasing of hybrid vehicle. There are also authorities rebates to encourage buying of hybrid vehicles.Considering the negative side customer has to pay around five to seven thousand dollars more for hybrid vehicle against non-hybrid vehicles. The battery and electric motor replacement are costly parts. Repairs and maintenance facilities are limited to dealerships only. 3. 2. 4. Demographic environment Demographic environment is ver y much interest to the marketers. As demography involve people and it is the people who make the market for any product. The private market is an fundamental market, where the consumer is either male or female and in the age group of 30 to 50 years old.The consumers are from wealthy class, they are educated, well assured and they are from AB socio-economic segment. Hence the consumer can be in profession like administrative, or higher managerial or professional occupation who are ready to purchase environmental- cozy car and also pay more for its exceptional features. 3. 2. 5. Social and cultural environment This environment represents the effect of religion, fashion, population trends social issues like equality and social movements such as environmentalism (Dann, 2004). The customers are from higher income group.Customers have higher level of education, who is concerned about environmental crises. Prius focuses on the customers with age group few years older than the average car buyers, and mostly women prefer for this car. It is preferred by customers who drive fewer miles and ready to pay more for their car. 3. 2. 6. Political and legal environment Australia is quite receptive towards foreign firms to invest in country. Government attract foreign investment by giving various incentives. Australia is politically stable country and has democratic government.So there are less risk for change of policy, increase of duty, blocking companys property and silver and takeover of companys property. Government bureaucracy is also important factor which help companies with good market information, cost-efficient custom handling (Kotler and Armstrong, 2004). 3. 2. 7. Technological environment Toyota was first company to successfully launch a hybrid commercial vehicle. High level of research and breeding and after a bulky experiment Toyota launched Prius in late 1997. It has developed patented hybrid system called Hybrid Synergy Drive.It provides a combination of electric power and fossil fuel which gives an eye-catching mileage of about 100 kilometres in 4. 4liter of fuel. This technology gives high power output and greater performance as it is combination of fuel and electricity. referable to this combination the car goes for more kilometres in less fuel. This car has fewer emissions and pollutants problem. We can say that hybrid technology gives us clean, powerful and efficient car. 3. 3. SWOT analysis SWOT analysis is the overall evaluation of companys strengths, weakness, opportunities, and threat. Strengths?Toyota is one of the worlds largest car manufacturers having reliable and high quality image. ?A hybrid car cuts emission by 25% to 30% ?Just-In-Time production ?It has greater fuel economy typically around 100 kilometres in 4. 4litres ? Government gives incentives on hybrid cars. ?It has the green image for car. ?It is new and successful technology. Weakness ?There is high cost involved in research and development and technology is costly. ?The car is much pricier than non-hybrid cars. ?Fuel saving is limited, and only if the car is driven within the limit. ?It has low speed?Customers has limited choice ?The maintenance can be costly as lot of electronics and computer are involved Opportunities ?Targeting the people who are environmentally conscious. ?It can be used to lower the global heat concerns ?As technology becomes more and more affordable, car can introduced in lower income segment ? There is also scope for future government policy for transition to hybrid technology. Threats ?In non-hybrid cars with gasoline and ethanol blend, gives good mileage and have lower emission problem ? Diesel technology also gives good mileage, but has emission problems ?There are threats from small cars like Honda Civic or Mazda 3 which are fuel efficient and less costly than hybrid cars. ?To pay four to six thousand dollars more to get twenty five percent improvement can be a tough end to make. 3. 4. Critical Issues ? Will the cost of hybrid cars Prius be reduce? ?Can lower economic segment of society be able to buy Prius? ?Can the maintenance of car and parts become cheaper? ?Will customers have a variety of hybrid models to choose from? ?Can Prius become more fuel efficient? ?Can the emission be reducing to almost negligible??Should Toyota focus its research on former(a) type of hybrid vehicles? 4. Marketing Objectives ?Customers and consumers should be made aware of new product i. e. Toyota Prius. ?Increasing shareholders wealth which is achieved by higher profits and increased sales. ?As this is new product and having new technology, the objective is to educate consumers and explain its working and advantage of this. ?Prius should me made marketed so as to make it valid alternative to traditional cars. ?Customers should be communicated through website, brochures, visiting local dealer and ordering test drive to know about Prius.?Communication should lead to purchase, and also number of visits to dealer should be turned into sales. 5. Marketing Strategy Marketing outline also known as the game plan is used to fulfil the plans objective. It consist of strategy for target markets, product strategy, price strategy, promotion and distribution strategy (Kotler et. al, 2006). 5. 1. Target markets Target market consists of a set of buyers who share common needs or characteristics that the company has decided to serve (Kotler et. al, 2007). Toyota is the first mass produced hybrid car.Hybrid car market is new and having light competitive. Prius belong to the lower to medium passenger car segment. Toyota has competition from Hondas Insight, which is the two-seat sports car. But it is not offering the features like Prius. Prius focuses on providing comfort to passenger segment i. e. C, so there is strong competition in this segment . The target market for Prius concentrate on two major categories the customers and consumer. Customers are corporate buyers and fleet. Customers buy cars either for corporate hire / rental or for company fleets.Toyota can make tie-ups with corporate and provide special offers to them. They can be reached through business press and media. Since Prius is low in operating cost and its environmental pally features makes it interesting for business buyers. In consumer market, Prius focuses on consumer who is few years older than average car buyers. It focuses especially females with higher income group. Consumers who are eco friendly and educated are also targeted . 5. 2. Product strategies It is the total benefit that the seller offers through its product features to its customers (Dann and Dann, 2004 p20).Toyota Prius is a product which requires high involvement and its having unique features, which require personal selling. Personal selling can be achieved through the dealer network, which will be given special training about the car, its advantages and also trained to bounce back objections form customers. Personal training is also useful to target corporate customers and fleet buying customers, who buy fleet of cars for rental or corporate use, by convincing them about the environmental factors and efficiency in long term use.Dealers should also personally visit the potential buyer group, like environmental friendly and higher income group. 5. 3. Pricing strategies Pricing strategy is a cost to the customer incurred by acquiring and using the products (Dann and Dann, 2004 p20). As Prius is new technology and new product in market it is some-what costly than other traditional cars. To make people buy Prius, company should implement sales promotion and there should be incentives to buy Prius. This helps product to be accepted in market at its early stage of life-cycle.There should be tie-ups with government to encourage the sale of hybrid and clean cars. Government should give incentives to buy low emission and hybrid cars. Currently Prius is available between ranges of $37,400 to $46,900. This price tag i s quite high as compared to other cars of the same segment. 5. 4. Promotion strategies Promotion strategy is the use of audio and visual communications, elements of marketing for the purpose of getting a message to the market place (Dann and Dann, 2004 p20). The promotion of the Prius can be done through mass communication media.There should be continuous advertisement in news papers and magazines about the cars and its features. telecasting commercials are expensive, but they are very effective strategy in promotion. Other media is radio and hoardings which can influence customers to buy car. The brand image of the product can be made by sponsoring some sports events or similar kind of promotion, which will boosts sales of the car. One of the better ways to promote Prius is attendant it with some celebrity from Hollywood or some sports or cricket personality.This will create a different image of car for the people. 5. 5. diffusion strategies Distribution strategy plays an import ant role in marketing. Toyota is having wide network of 211 dealers in Australia. The retail private buyer i. e. consumer will buy the car from the franchised dealer network. There should be special dealers for the fleet buyers, who buy cars in fleet for corporate or rental use, so as to demonstrate the benefits and advantage of hybrid car. This should be directly connected to company so that the cars can be customised according to the need of the corporate users.There should be strong supplier network. Distribution strategy should be set for the supplier network also so that it receives components and parts on just-in-time basis. 6. Recommendations for change As Prius is new concept with new technology, there should be rigorous testing on the car so that product is lay at strong position in market. Testing with the customer and consumer makes their ideas clear about the car and encourage them to go for hybrid car. There should be campaigns and promotion activities for corporate an d fleet buying customers.Company should carry out seminars and demonstration for customer, where they are explained the benefits of hybrid cars and its benefits in long term use. There should be personal promotion strategy used by the dealer. The existing customers of Toyota and the owners of expensive car should be contacted by mail and telephone to create awareness for the vehicle. Company should create awareness about environmental concern and rising fuel price. Government should infix in promotion activity to use hybrid cars by giving incentives or tax benefits for the hybrid car customers.There should be research and development to reduce the cost of the car. There should be specialised dealer network for specialised hybrid car like Prius. Television, print media, radios hoardings are one of the outgo means for the promotion activity. 7. Implementation plan The above recommended plan can be implemented by using various promotion activities. The dealer should make the car run on streets of city with promotional advertisement on the car. This creates direct impact on the people. The car should be promoted by television programs which deal with cars like the Top Gear on BBC, which can create a positive image of the car.Promotional activity can be carried out by the use of print media in business magazine like The Time, Fortune, etc. also in daily news papers and periodicals. Outdoor billboards should be placed in busy areas like station and in urban areas. Internet can be used to directly reach to people. There should be online brochures and facility to have detailed specification of car. Customers should be able to book car online and also test drive. Time line must be set and there should be target number of vehicles that must be sold within the time frame.There should be attractive price and attractive looks and features that will force people to buy the car. 8. References CHAMBERS K 2008 Toyota Greenwood Press, Westport, Connecticut, London. DANN S and DANN S 2004 Introduction to Marketing John Wiley and Sons Australia, Ltd. KOTLER P and ARMSTRONG G 2007 Marketing an introduction 3rd ed. prentice Hall Englewood Cliffs, New Jersey. KOTLER P, BROWN L, ADAM S, BURTON S and ARMSTRONG G 2007 Marketing 7th ed.Pearson Prentice Hall, Australia. Website http//www. toyota.com. au/about/vision accessed 2/03/2009, 0900hrs. http//andidas. deviantart. net/projects/academic/MaketingCommunications_ToyotaPriusMarketingPlan. pdf accessed 2/02/2009, 1000hrs.http//www. toyota. co. jp/en/tech/environment/hsd/pdf/a_guide_to_hsd. pdf accessed 1/02/2009, 1100hrs. http//www. toyota. com. au/about/key-facts accessed 1/02/2009, 1100hrs. http//www. hybridcars. com/hybrid-drivers/profile-of-hybrid-drivers. html accessed 2/02/2009, 1600hrs. A. Appendices Figure 1. Major Force in organisations macro environment.